Baseline Data and Research

Ella Kristina Coronel

20 mins

In this video, we explore the critical role of baseline data and research in planning and evaluating effective programs and strategies. Establishing a baseline provides a clear starting point for measuring progress, identifying gaps, and making informed decisions. You'll learn what baseline data is, why it's essential, and how to collect and analyze it properly. We'll also cover the different types of research methods—quantitative and qualitative—and how to apply them to support evidence-based planning. Whether you're designing a project, implementing a campaign, or tracking impact over time, understanding how to gather and use baseline data is key to achieving meaningful and measurable results.