Communication Planning

Ella Kristina Coronel

15 mins

Effective communication doesn’t happen by accident—it requires a clear, strategic plan. In this video, we break down the essentials of communication planning, guiding you through the process of creating a structured, goal-driven approach to delivering your message. You'll learn how to define communication objectives, identify target audiences, craft key messages, choose appropriate channels, and develop timelines and responsibilities. We’ll also discuss how to anticipate challenges, integrate feedback, and measure success. Whether you're launching a campaign, managing a crisis, or simply trying to engage stakeholders more effectively, this video will equip you with the tools to plan communications that are focused, consistent, and impactful.