Create Your Own Social Crisis Response Playbook

Roger Do

16 mins

This lecture provides a structured approach to navigating social crises with strategic communication and rapid response tactics. Roger Do explores how organizations and individuals can prepare, react, and adapt to crisis situations by developing a customized playbook for managing public perception, controlling narratives, and maintaining credibility in high-pressure environments. Learn how to anticipate challenges, implement effective response strategies, and turn crises into opportunities for stronger engagement and trust-building.