How to Engineer Emotions

Roger Do

16 mins

This lecture explores the science and strategy behind emotion-driven communication, revealing how messaging, visuals, and storytelling can be designed to evoke powerful audience reactions. Roger Do breaks down psychological triggers, framing techniques, and engagement methods that shape perceptions, influence behavior, and create lasting emotional connections. Learn how to craft compelling narratives that resonate, persuade, and inspire action in both digital and real-world environments.