Role of a Campaign Manager

Eero Rosini Brillantes

25 mins

Behind every successful campaign is a skilled and strategic campaign manager. In this video, we explore the vital role campaign managers play in planning, coordinating, and executing winning campaigns—from grassroots movements to high-stakes elections. Learn what it takes to lead a campaign team, manage messaging, oversee logistics, handle media, and respond to rapid developments on the ground. We’ll break down the key responsibilities, leadership skills, and decision-making abilities that define an effective campaign manager. Whether you're stepping into the role for the first time or looking to sharpen your skills, this video offers a practical look at how campaign managers drive momentum, keep teams focused, and turn vision into results.