Strategic Communication, Definition, and Elements

Ella Kristina Coronel

35 mins

In this video, we dive into the fundamentals of Strategic Communication—what it is, why it matters, and how it can be a powerful tool in achieving your goals. Whether you're leading an organization, managing a team, or planning a campaign, strategic communication provides a structured approach to delivering the right message to the right audience at the right time. We'll break down the core elements of strategic communication, including objective-setting, audience analysis, message development, channel selection, and evaluation. You'll gain insights into how each component works together to create communication strategies that are purposeful, persuasive, and aligned with your broader mission. If you're looking to sharpen your communication skills, drive engagement, and lead with clarity, this video is your first step toward victory through strategic communications.