What Matters in Social Media

Roger Do

23 mins

In today’s digital world, social media is more than just a platform—it's a powerful space for influence, engagement, and storytelling. This video explores what truly matters in social media and how to use it strategically to reach your goals. We’ll dive into the key elements that drive success: understanding your audience, crafting authentic content, choosing the right platforms, building engagement, and measuring impact. You’ll also learn about trends, tone, timing, and the importance of consistency and responsiveness. Whether you're growing a brand, leading a campaign, or managing a public profile, this video will help you cut through the noise and focus on what really counts in social media.